The king of fighters allstar is a beat 'em up role-playing game developed by Netmarble games and SNK. The game is a retelling of SNK's The king of fighters with players being able to create their own team as they battle across multiple annual tournaments.
I analyzed the identity composition of existing series to inherit The king of fighters's unique fighting sensibility that has continued since 1994. The insight gained from collecting the data was that the skill effects of key characters for each series were expressed in the logo. Through this, we decided to apply various colors to indicate that all characters appear in the Allstar logo process.
